One audience. One useful next step.
Choose one offer, one audience situation and one primary action. Prepare the customer journey, record what happened and decide what to test next. All data entry is manual; no advertising-account connection or automated posting is included. Results are not guaranteed.
What you receive
- Six Excel tabs: Campaigns, Results, Audience and offer, Launch checklist, Copy frameworks and Example.
- 100 campaign rows and 100 results rows.
- Calculated cost per enquiry and return on advertising spend when the required inputs exist.
- Four-page fillable PDF: Audience, Offer, Campaign and Review.
- Eleven-page guide with a four-week process and two clearly fictional examples.
Software and editing
Desktop Excel is the intended workbook editor; access is not included. Fillable PDFs need a PDF reader that supports standard form fields. PDF and workbook files do not sync. Google Sheets import and individual PDF-reader apps are not certified.
Delivery and licence
One-time digital purchase. Download a ZIP after confirmed payment and extract it before opening the files. Five downloads per order, with no scheduled download expiry. Keep an untouched master and edit copies. No physical item, software subscription or automatic renewal.
Use the files for personal work or your own business under the included licence. Finished social posts may be supplied to clients; blank source templates may not be resold or redistributed. Read the included licence for full details.
Examples are fictional and clearly labelled. Enter your own data. No sales, revenue or search-ranking outcome is promised.
Edition 3 includes refreshed Excel and fillable worksheet layouts plus a separate completed fictional worksheet example. Your blank working files remain blank.
